Hiring Guide for Small Business (Guide 1):
Introduction:
Geek Evaluation’s Hiring Guide for Small Business is a definitive how-to-hire guide stacked with the latest recruitment tips and advices designed to equip you with information needed to make the smartest hiring decisions and hire the best candidate for your company.
Geek Evaluation understands that a recruitment process is never a one-size-fits-all solution. Each job vacancy in your company requires a specific amount of work experience and knowledge, and it requires a keen recruiter to sort out which among the active files are fitted to fill the open position.
Nevertheless, Geek Evaluation’s hiring guide shall define to you from ways to attract the best job candidates to how to create an effective and efficient plan for your employees’ success, which will enable you to improve or fine-tune your current recruitment process.
Guide 1: Build your company’s brand name to job applicants.
Attracting the best, highest-quality of candidate is the foremost important step in creating a successful company or organization. The people you hire has the ability to make or break it. So it is vital that you are attracting potential employees who fits within your company culture and are dedicated to helping your company thrive.
Building your company’s brand name or “employment branding” is the process of creating a favorable image (e.g. “a great place to work with”) in the minds of your employees as well as job seekers. Once you have branded your company with positive perceptions, it becomes easier to attract better candidates or job seekers in general.
As the job market becomes competitive by the minute, employers should learn to brand themselves as a great company to work with. Below are five great tips to build (or rebuild) your company’s brand during or post-recession and hype your company’s name in the job market.
1. Do not neglect your company’s brand name. Your company’s name is one of your greatest assets during a negative economy. Building a brand name, however, does not happen overnight. It requires a repetitive and integrated campaign to send to all public. By maintaining a strong brand, job seekers’ will recall your company’s name at the top of their minds — and should they be looking for a job, they will think of you first.
2. Answer your candidate’s questions. Company culture, stability and longevity in the market, company reputation, career advancement opportunities, flexible scheduling options, and management: these are the factors important to all job seekers apart from the position they are applying for. Once you have identified your company’s key strengths, you can answer all the candidate’s queries without hesitation and without disinformation.
3. Working with a smaller recruitment budget? It’s about “reality bites!” Instead, make use of the situation to affix the budget laid out to your department. Evaluate or reassess the areas of your department that needs more budgeting, but make sure that your employees benefit, too, in the process.
4. Clarify which marketing activities your employees should focus on to drive the most revenue, and assess all marketing activities for return on investment. All other initiatives should be put aside until there is enough time available to focus on them.
5. Sharpen your vision. If you clearly position your company’s brand name, you will have a much better chance of shining through the clutter of all the other companies out there. Make sure you are meeting the needs of your candidates and employees but still being true to your corporate vision and mission.